Graphic Design and visual direction: Ella Harding (Ipsos UK)

Storyboard and animation + supporting assets: Ellie Fleming

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I was commissioned by Ipsos to storyboard and animate the 2025 National Student Survey campaign. The branding was developed by Ella, this time with a fresh, vibrant visual identity. I was then brought on to shape the animation, building a storyboard that aligned closely with the new look and feel.

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The updated branding has a dynamic, playful energy, particularly through the bold use of the Anchor typeface. I wanted the animation to reflect that tone, so I introduced a bouncy, expressive motion style that complemented the typography-led sections.

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Sourcing strong, relatable footage was key to keeping the animation grounded while still embracing the upbeat direction. The final result struck a balance between playful and purposeful, something that felt engaging while still carrying weight. It was also great to adapt the visuals across social snippets, posters, and a range of digital banners, bringing the campaign to life in multiple formats. All final outputs were also completed in Welsh.