BROAD ARROW
THE CONCORSO D'ELEGANZA VILLA D'ESTE AUCTION 2025
Client: Broad Arrow EMEA
Creative direction + catalogue covers/DPS+SPS: Ellie Fleming
Overall catalogue, additional print and digital design/animation: Broad Arrow
Broad Arrow EMEA commissioned me to support the early-stage creative direction for their inaugural European auction, held at the prestigious Concorso d’Eleganza Villa d’Este 2025.
The brief was top-secret at the time, and focused on developing initial visual concepts that would set the tone for the event’s identity across print and digital channels. The project aimed to capture the elegance, exclusivity, and heritage of both the location and the automobiles on offer.
Even more rewarding was watching the Broad Arrow team expand the concept across platforms. From high-end printed collateral to social media animations and on-screen content, the execution was exceptional—especially the dot animation and scaling elements, which brought an added layer of dynamism to the campaign.
This remains one of my favourite collaborations to date. Huge thanks to Simon Drake and the Broad Arrow team for bringing me on board.
Imagery includes a mix of personal and professional photography courtesy of Broad Arrow.
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