Video editing for socials + various supporting assets: Ellie Fleming

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47 Skin, a skincare brand that primarily targets acne, blemishes and scarring, brought me on to edit three major campaigns spanning 2024.

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The first and most significant was the 'Skin Stories' campaign, marking the brand’s launch into Boots stores. I was provided with beautiful footage and branded graphics, which I crafted into engaging customer stories designed as social ads and YouTube videos. We focused on creating multiple variations with strong, scroll-stopping hooks and carefully selected music that complemented the raw, authentic tone of each story.​

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Next came 'This is skin confidence', which was especially exciting to work on as it took place in the heart of a city I love. The campaign followed 47 Skin customers who were blindfolded and led through busy London streets to see themselves, bare-faced and confident, featured on one of the city’s largest billboards. It was a powerful moment of vulnerability turned into pride and an achievement the customers never imagined conquering.

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Rounding 2024 off, the Christmas campaign themed “Gifting skincare that works” and “a make-up free party”. I worked with a wealth of product footage and behind-the-scenes content to build a range of edits for social media and YouTube. The goal was to convey both celebration and authenticity, staying true to the brand’s message.

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47skin.com