47 SKIN
2024 Campaigns
Video editing for socials + various supporting assets: Ellie Fleming
47 Skin, a skincare brand that primarily targets acne, blemishes and scarring, brought me on to edit three major campaigns spanning 2024.
The first and most significant was the 'Skin Stories' campaign, marking the brand’s launch into Boots stores. I was provided with beautiful footage and branded graphics, which I crafted into engaging customer stories designed as social ads and YouTube videos. We focused on creating multiple variations with strong, scroll-stopping hooks and carefully selected music that complemented the raw, authentic tone of each story.
Next came 'This is skin confidence', which was especially exciting to work on as it took place in the heart of a city I love. The campaign followed 47 Skin customers who were blindfolded and led through busy London streets to see themselves, bare-faced and confident, featured on one of the city’s largest billboards. It was a powerful moment of vulnerability turned into pride and an achievement the customers never imagined conquering.
Rounding 2024 off, the Christmas campaign themed “Gifting skincare that works” and “a make-up free party”. I worked with a wealth of product footage and behind-the-scenes content to build a range of edits for social media and YouTube. The goal was to convey both celebration and authenticity, staying true to the brand’s message.
SKIN STORIES
Editing authentic customer stories to launch 47 Skin into Boots stores, with scroll-stopping social and YouTube cuts.
THIS IS SKIN CONFIDENCE
A suite of edits capturing bare‑faced customers seeing themselves on one of London’s biggest billboards
CHRISTMAS
CAMPAIGN
Edited a series of dynamic festive videos from BTS and product footage, highlighting “Gifting skincare that works” and a “make-up free party.”
Hollie Fraser
Freelance Creative Director - We Are Shelance
I had the pleasure of managing Ellie on a major social campaign for 47Skin, supporting their launch into Boots. Ellie played a crucial role in bringing the campaign to life. She managed many assets across multiple formats, dimensions, cut-downs, and iterations, always delivering on time and to an exceptionally high standard.
Ellie has a real talent for making film look stunning, no matter the constraints, and approaches every brief with creativity, care, and professionalism. On top of that, she’s a genuinely great person to work with. She's collaborative, calm, and incredibly reliable. I wouldn’t hesitate to recommend her as an editor.
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